Gifting
How to plan a festival gifting campaign four weeks out
Budget bands, approval timing, recipient data hygiene and the send-date mistakes that cause most escalations.
Insights
Gifting, Rewards & Travel Insights
Practical guidance on corporate gifting, employee rewards, loyalty programme design and travel incentives — written by the team that runs these programmes.
Editorial note. The blog is live but not yet populated. Rather than fill it with
placeholder posts, the topics below are the publishing plan — each one is a real piece our team
is writing. Add posts as
src/pages/blog/<slug>.html and register them in
build.mjs so they enter the sitemap automatically.
Planned topics
Rewards
Why redemption rate is the only loyalty metric that matters
Enrolment flatters the report. Redemption tells you whether the catalogue fits the audience.
Travel
Travel vouchers vs. a booked trip as an incentive prize
When to hand over the choice and when to arrange the whole thing — with the cost implications of each.
Corporate
A gifting approval workflow finance will actually sign off
Roles, budget holds, audit trail and the reconciliation report to ask your vendor for.
Gifting
Universal cards vs. category cards: which gets used
Choice drives redemption, but category cards carry more signal. How to decide per audience.
Corporate Travel
Writing a travel policy people can follow without calling you
Fare class rules, hotel bands, advance-booking windows and the exceptions worth pre-approving.
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